A strong sustainability message is critical to the success of beauty brands. But reaching sustainability objectives can be difficult. Not anymore. WWP Beauty's Zero+ collection enables personal care formulators to create effective, sustainable formulas and packaging.

Tom Branna: What is your new Zero+ collection all about? 
Michael Tognetti: Our new Zero+ collection is an inclusive, gender-neutral collection of multi-tasking waterless products featured in plastic-free, plant-based packaging promoting a more circular and sustainable future. The collection features three streamlined, time-saving, multi-purpose waterless, turnkey products in our Zero+ packaging line. We used the ‘less is more’ approach when creating the packaging and formulation, allowing the collection to align with multiple trends we are seeing industry wide. 


TB: What influenced the development of this collection? 
MT: Sustainability and inclusivity are WWP Beauty commitments that we wanted to represent in this collection. It was important for us to showcase a sustainable, plastic-free packaging line paired with products that are gender-neutral and can be used by and are inclusive of everyone. Additionally, we saw a major connection between many trends in both the packaging and formulation sectors of beauty as company’s look to tell a story of reduction; reduced waste, reduced plastic, reduced water in formulations, reduced carbon footprint, a reduced number of products offered, and a reduced amount of time spent during the application process. We were really inspired by this path to achieving zero and the positive value it creates for both our planet and the end consumers. 
 
 
TB: Tell us about the sustainability attributes of the packaging in this collection. 
MT: The Zero+ packaging line is a plastic-free, plant-based packaging collection, that is made from natural renewable resources that are responsibly sourced from farm waste, which ultimately results in a reduction of food waste. This non-toxic material created from farming bi-product promotes circularity and is both sourced and manufactured in Taiwan leading to a reduction in the overall carbon footprint of the components. The Zero+ packaging line can be decorated using natural soy inks, and is made up of additional components that were not featured in this collection. 
 
 
TB: What are WWP Beauty’s 6R’s of sustainability? 
MT: Traditionally the industry recognizes the ‘5R’s of sustainability’ as Reduce, Reuse, Recycle, Replace, Respect; WWP Beauty has added the sixth R to this being ‘Rebirth’ representing a category of packaging that is created from waste, or has more than one life contributing to a more circular beauty economy. The Zero+ packaging story aligns with: 
 
Reduce – Reduced use of plastic, a reduced carbon footprint and reduced food waste
Replace – Replacing plastic with a plant-based, plastic-free alternative 
Respect – Respecting the planet through responsible and local sourcing 
Rebirth – Made from the rebirth of farm waste
 
We recognize that the path to sustainability looks different for every brand so we develop sustainable solutions that offer different paths and design approaches to help brands achieve a story that will resonate with their customers. Some of these solutions focus on a specific ‘R’ while others, like the Zero+ collection achieve multiple sustainable stories within one package. 
 
 
TB: Are the formulas in this collection clean? Tell us more about these products? 
MT: Yes, all of the formulations in this collection are clean and compliant with industry leading black list requirements. In addition to being clean, the formulas all feature a zero water (waterless) story which ultimately helps conserve natural renewable resources. These waterless and clean formulations, housed in planet-friendly packaging bring a positive value to ‘zero’ offering end user multi-purpose benefits, simplified and time saving on-the-go application, and a reduced and streamlined routine that can be used to achieve a hyper-natural look. Featured in this collection we have the; 
 
Face+Eyes+Lips Enhancer I & II
Get an instant dewy glow with this multi-tasking, makeup + skincare hybrid, that replenishes, illuminates, and highlights the skin. This truly flexible, and inclusive gender-neutral product can be used as a natural face and eye highlighter, eye illuminator, or lip topper. When applied, it creates a translucent, skin-enhancing sheen that is refreshing and radiant. 
 
Skin Prep + Perfector 
This all-in-one blurring skin perfector delivers multi-functional skincare benefits and creates the perfect canvas for makeup application. Use as a primer, or as a skin enhancer that reduces the appearance of pores, skin imperfections, and signs of aging, and instantly smooths, blurs, and moisturizes the skin for a hyper-natural, ‘your skin, but better' look. 
 
Brow Shaper + Styler 
Shape and style the brows in one simple motion, or use on hair or beard to tame unruly flyaways. This multi-use, clear Brow Shaper + Styler creates natural volume with a flexible and fluffy hold allowing users to create many different types of popular brow looks. 
 
 
 
TB: What are some future launches we can expect to see from WWP Beauty in the realm of sustainability? 
MT: In addition to our Zero+ collection, WWP Beauty has been committed to developing new, sustainable solutions with numerous launches of innovative collections that promote circular beauty.
 
These collections include: sustainable cosmetic bag collection with unique, environmentally friendly materials; refillable and recyclable sticks such as our patented Refillable Multi-Use Face Stick; a recent Pentawards-nominated ColorVue Lipstick that utilizes 19% less plastic per piece and creates 85% fewer GHG emissions per piece; a line of touchless PCR tubes with a wide variety of applicators; a mono-material jar; a glass skincare collection; and a line of Refillable components.